The world is becoming increasingly more mobile: people are spending 53% of their Internet time on mobile devices-that’s 3 hours and 43 minutes on average. Our Senior Sales Director in CEE & CIS, Konstantin Kostadinov, opened the event with outlining the industry landscape and the latest global and local trends. Konstantin Kostadinov at the Digital Conference 2022 event in Belgrade, Serbia Think again: brand communications vs consumer expectations After all, conversations are Viber’s specialty. During presentations and panel discussions, the audience could submit their questions, feedback, and responses to surveys in real time, becoming more connected to the speakers and making the presentations feel more like a dialogue. The bot worked very well for engaging the audience and making the experience more interactive. Digital Viber Chatbot, developed by IT Centar (Digital Conference 2022 in Belgrade, Serbia )

The QR code for Digital Viber Chatbot was displayed in various easy-to-spot areas around the venue, including the stage, so that the guests could easily scan it to interact with the chatbot (almost half of all the conference attendees subscribed to it).

Thanks to the ingenuity of our partner, IT Centar, who designed a dedicated Viber chatbot for the event, guests could easily check the event schedule, look up information on the speakers, ask questions, and participate in surveys. Digital 2022 created an excellent opportunity to talk about messenger marketing, share best practices, present inspiring case studies, and put a very special Viber chatbot to good use. Our team has had a very eventful trip to Serbia, acting as both partners and speakers at Digital 2022, organized by Color Media Communications.

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